"Music lover, DJ, TV Director, Photo and Video Producer from Lugano, living in St. Moritz since 2011. Working around the world."
Since childhood I have been obsessed with technology. Every button, lever, tape, microphone and camera caught my attention. Since then my life has been intertwined with audio, music, photography, video, TV and movie.
It is stronger than me: only if I am in this world I don’t distinguish work from my personal life. And that for me means living life to the fullest, releasing and feeling the true emotions and sensations.
About
The birth of passions
Hello! I am Filippo Giani and I was born on September 27, 1975 in Lugano, a small town in Ticino, Switzerland. Even as a child I followed the Traditional Jazz band "The old Time Ramblers" in which my father was the trumpet player. My passion for music led me to study trumpet and music theory at the school of the Lugano Philharmonic, but the technique was immediately felt and quite naturally I began to be the sound technician for the band.
Already during elementary school I began to love video. With my first camera still predating VHS, I filmed everything and invented a way to edit with an old VCR. When I was only 10 years old I was able to connect my small TV studio in my small bedroom with the living room of my grandparents who lived beyond my backyard. On Sundays I would broadcast my small programs live to friends and relatives who were guests of my grandparents. My first Broadcast connection 10 years before the birth of the Internet.
Time to take the stage: the 90’s
During secondary school I became interested in the world of DJs, and when I was only 16 I started working in a disco in St. Moritz. A year later I was resident DJ at the well-known ABSOLUT St. Moritz nightclub and in 1993, at only 18 years old with my high school graduation to face at the door, I released my first Dance record "The Time is Right" under the name DJ Filo feat. Amadeus, distributed in more than 20 countries worldwide under the FRESH MUSIC label that at that time launched the famous Swiss rapper DJ BOBO.
After high school I moved to Milan to major in Public Relations with a specialization in consumer sociology. During these years I worked in the recording studio of Stefano Secchi of PROPIO Records and then with a studio of the EMI MUSIC group. With them and with my personal label RIGHT TIME MUSIC I produced until the early 2000s about 30 Dance tracks. Also during this period I began to collaborate with several local and national Italian radio stations, including 101 Network in Milan.
Meet the web 1.0
As a graduate work I presented a study on search engines, which at that time were a big novelty and google did not exist yet. To better explain how they worked, I created almost as a joke a news site dedicated to the Ticino region: ticinonews.ch. Unpredictably, the site began to be clicked and in a short time became one of the most viewed portals in Ticino. I then graduated and focused on this project and was among the first in Switzerland to distribute streaming audio and video, using prehistoric techniques mostly invented or discovered by accident.
This invention then gave me the opportunity to create my first radio and TV programs, which later, having been matched in the internet of the first era, were requested by real radio and TV stations.
Work, family & passions: one life
Over the past two decades, I have thus produced thousands of hours of audio and video for private clients, national and international television, web portals, social media and cinema.
In a whisker I will touch my 50th birthday and I am happy that my profession is also my passion. I have two children who are now teenagers and an ex-wife who puts up with me and with whom I run our family business ibexmedia.ch. Today I have the freedom to choose the projects I am most interested in, the people I prefer to work together with, and finally each of my days is different from the other. One day I produce a video, one day I make music, one day I photograph, one day I program a website, and often I take a plane and travel the world as TV-Director.
Creativity is linked to pragmatism
The term pragmatism was coined by Peirce in the terminological sense used by Immanuel Kant, who distinguished a "practical reason" (praktisch), understood as the rational foundation of the moral law, and a "pragmatic reason" (pragmatisch) in the sense of a rationality directed toward the achievement of a concrete end:
"[...] for those who, like the author, had learned philosophy from Kant [...] and still thought without difficulty in Kantian terms, praktisch and pragmatisch were concepts as distant from each other as the two poles, the former belonging to a sphere of thought within which no mind of the experimentalist type could ever believe that it was walking on stable ground and the latter denoting the relation to a definite human end."
There is actually a profound conceptual difference from the essentially formal Kantian reason quite different from the pragmatic reason that is understood as a process of active intervention in reality.
Take Action!
Would you like to support my "nonprofit" projects?
For years I have been regularly helping associations aimed at children, supporting artists, actors, artisans, musicians, singers and helping them with their communication. Every donation you make will be directly invested in these projects to cover at least part of the running expenses. You will be contacted to find out how I used your donation. Thank you very much.
